What is Will of Fortune by Immortalize?
Will of Fortune by Immortalize (WOFI) is a card game about Elderhood planning, covering legacy, eldercare and retirement. Nobody wants to talk about losing mental capacity, dying, or paying for years of care, so instead of telling people, we let them play through what happens when a plan is missing.
Being told about a risk is forgettable. Experiencing the consequences is not.
The evolution of WOFI
2023
WOFI 2023
The first edition. A detailed strategy card game about legacy planning.
Nine personas, each with their own powers, 240+ cards, two to four players, about 2 hours a round.
Lesson learned: Regular card gamers loved the depth, but the complexity made the game hard for a wider audience to pick up, which limited how far the learning could travel.
2025
WOFI 2025
Simpler rules, so a family can play together.
Three-generation gameplay, where the choices made in one generation is carried into the next, so players feel the impact of their decisions. Event Cards drop real situations into play at random, so the cost of a missing plan is felt rather than explained. Scope widened from legacy planning to Elderhood planning, bringing legacy, eldercare and retirement together. Expansion packs added depth to specific topics without complicating the game.
Lesson learned: A physical game needs people gathered in one place, plus logistics, set-up and coordination. That caps how far and how fast the game can spread.
2026
WOFI Online
The same tested game and content, now free to play from a shared link, with no download and no sign-up.
Quick Play starts at about 15 minutes, and the longer modes, where the deepest learning happens, run to about 40 minutes. Play solo against the computer, or with up to four people. Nothing to gather and nothing to set up, so the same education can now reach anyone with a phone, tablet or computer.
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How to play
1
Build an Elderhood plan across three generations.
Action Cards let you collect the real planning tools and services.
2
Each category scores differently, so what you collect is a real strategic choice.
Hire professionals to strengthen your position.
3
Event Cards interrupt with real-life situations.
How you're affected depends entirely on what you planned for.
4
A short real-life explanation appears when each event resolves.
Highest score wins.
The Goal
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To win, a player has to spot their own gaps and plan ahead, which is exactly what real life asks of them. At the end, every player sees a gap analysis of the plan they built: what they protected, and what they left exposed.
Why sponsor
1
We create the demand and place your expertise exactly when it is wanted.
Most marketing has to convince someone they have a problem before it can sell them the answer. Here the game does the convincing.
A player has just seen what a gap in their own planning costs, and your insight is the next thing they read.
2
A placement that keeps growing.
Your fee is fixed for the year. What that fee reaches is not. The games evolves with new content, so players have reason to return, and every return visit is another chance for them to meet your content.
3
Content that gets better every quarter.
Most placements are fixed the day they go live. Yours is not. Every quarter (see below) you see which of your cards actually sent people to your website, and you can rewrite the ones that did not.
What you get: an expansion pack
Your own expansion pack inside WOFI Online: a set of cards written around your area of expertise, added to the existing deck without changing how the game plays.
YEAR ONE
S$15,000
for the first year
Includes designing and building the pack with you.
EVERY YEAR AFTER
S$9,000
per year thereafter
Because the pack already exists and only needs to be kept live, reported on and improved.
What the fee includes
In the game
Your own pack of cards in the live game, playable by anyone who adds it
Your expertise written into the cards, with your insights appearing in play
Your own section in the gap analysis every player sees at the end
Your logo on the WOFI Online webpage
Traffic to you
Your call to action, on a link we track
250 guaranteed click-throughs to your website in your twelve-month term
Through the year
A performance report every quarter
A content update, if required, after every quarterly report
Topic exclusivity: while your agreement runs, we will not sign another sponsor for your topic.
Note: topic exclusivity only applies to a Topic-Specific Expansion Pack (see Option B below)
Two ways to build it, at the same price
OPTION A
Entity-Specific Expansion Pack
Immortalize X [Your Entity] WOFI Online Expansion Pack
Built entirely around your organisation, your products & services and your expertise. Your brand is the pack, and every player who adds it knows your name.
Trade-off: A pack named after a company appeals to fewer players than a pack named after a subject.
OPTION B
Topic-Specific Expansion Pack
WOFI Online [Topic] Expansion Pack
Built around a subject rather than a company, with your logo on the pack and your expertise throughout. Players are more likely to add it, so more people read your insights and reach your section of the report.
Trade-off: Your brand sits alongside the topic rather than leading it.
How it works
STEP 1
Content session
We start with a call to understand your objectives, who you want to reach, and the products, services and expertise you want represented in the game.
STEP 2
Concept for your approval
We propose the pack name and topic, and the cards that will make it up. You approve the content before any of it gets built.
STEP 3
We build the pack
We write and design the cards, the scenarios and your section of the gap analysis.
STEP 4
Demo and adjustments
You play the pack yourself, tell us what needs changing, and we refine it with you.
STEP 5
Launch
Your pack goes live in WOFI Online, and your twelve months start.
How players experience it
1
They open WOFI Online from a link and add your expansion pack
2
Your cards enter their deck. The professional they hire can be yours, and an Elderhood Card can be your product or service
3
An Event Card lands. They have just felt the consequence of not knowing something, and your insight is what they read next
4
At the end, your section appears in their gap analysis, with your call to action on a tracked link
Your quarterly report
Every three months we send you a report covering:
Games played with your pack. How many games were started with your pack selected.
Cards played. How many times each of your cards came into play, card by card.
Insights shown. How many times each of your insights appeared on screen.
Report sections viewed. How many players reached your section of the gap analysis.
Click-throughs. How many players clicked your call to action.
Your best performing content. Your cards ranked by how often a player clicked through after seeing them, so you can tell which of your messages moved people and which were ignored.
Your content update
After every quarterly report, you get one round of changes. This covers rewriting the text on your existing cards, revising your insights, and changing your call to action link or wording. We deliver it in a single release within 30 days of receiving your instructions.
New cards, new scenarios or new artwork are not part of this and are quoted separately.
Renewing after year one
At S$9,000 a year, you keep everything above: your pack stays live, your topic stays exclusive to you, and the quarterly reports and content updates continue. The guarantee remains 250 click-throughs for each twelve-month term.
If you want new cards or new scenarios added at renewal, we quote that separately.
Use case: Immortalize
We built this first for ourselves. WOFI Online is one of the channel we created to bring the younger generation to our Elderhood Readiness Quiz. A player finishes the game, sees the gap analysis of the plan they built, and starts wondering how they would fare in real life. The quiz is right there as the answer.
Your pack works the same way, with your service where our quiz sits.
Two things that make it work harder
Point your call to action at a small next step. A player who has just realised their gap is willing to spend two minutes, not two hours. An assessment, a free consult, a booking, or a single product page with one clear action will convert where a homepage will not.
Use the link to warm up the people who are not ready yet. Talks, roadshows, social posts, follow-ups with prospects who went quiet. A game is easy to accept when a sales call is not, and it does the explaining for you.
Terms
Common questions
Do we recieve contact details for players?
No. WOFI Online has no sign-up, which is what makes it easy to share, so we hold no names or contact details. What you get instead is the click itself, from someone who has already worked out that they have the problem you solve. Your links can direct players to a form where you collect contact details yourself.
Can we sponsor something smaller or cheaper?
Please contact us for further discussion.
