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About us

Your Go To For Seamless Elderhood Planning

Who We Are:

The Origins of Immortalize

Immortalize was founded in 2018 in Singapore with a goal to revolutionize elderhood planning.

When we first started, our focus was primarily on traditional legacy planning, specifically planning for death. However, as we grew, we recognized that legacy planning should also include mental incapacity and realized it was only one part of a much larger puzzle.

Today, Immortalize is a comprehensive platform that addresses all aspects of elderhood, which we define as the combination of retirement, eldercare, and legacy. We bring together isolated industries within the elderhood planning space and piece them together to provide a seamless and effortless experience when it comes to planning for your elderhood.

Our Story:

A Personal Journey

Regina, CEO and co-founder of Immortalize, launched the company after a personal health scare.

"I used to be a workaholic and all I had in mind was how to move up the corporate ladder. I worked 24/7 and had little passion outside of things that can propel me up the social hierarchy.

 

Eventually, I fell sick. Very sick.

 

That was the first time that I felt that my world could end – at the age of 29. At the peak of the pain, I decided to start sorting out my affairs in case I die. It was then that I realized how complicated it was to get the right information on what I’m supposed to do. In hindsight, it wasn’t that estate planning was difficult (I didn’t have much to begin with), it was the information overload and legal jargons that made the process look difficult.

 

Since then, I have recovered but the whole process of being sick made me realize how important time is. I left my job, seeking to do something more meaningful with the second chance in life that I got. I have been nagging my family, friends and anyone who would listen to do something more meaningful with their life. Most people know that time is precious but to fully comprehend and appreciate the value of time and want to make changes, it’s a totally different story. It’s an understanding that one gets only in face of death.

 

I can’t put everyone through near death situation but through Immortalize, I can help people think about death. Because when you start planning for death, that’s when you learn what's most important to you and make the most out of the life that you have now.”

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j@immortalize.io

Experiential Shop

Katong Shopping Centre

865 Mountbatten Rd #B1-53

Singapore 437844

(By appointment via whatsapp only)

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