Immortalize, a Singapore-based elderhood planning startup, has announced the launch of a new strategy card game designed to help Singaporeans plan for the realities of living longer. The game will be officially available on 9 August 2025, in celebration of Singapore’s National Day.

With one in four Singaporeans projected to be aged 65 or above by 2030, and more than 1,500 centenarians already living in Singapore — the nation is fast becoming a 100-year society. Yet many individuals and families remain unprepared for the complex decisions that come with ageing.

Will of Fortune by Immortalize – 2025 Edition (WOFI 2025) turns this challenge into an opportunity for shared learning through play. The game covers a wide range of real-life elderhood planning topics including CPF usage, caregiving responsibilities, healthcare decisions, housing transitions, and end-of-life considerations.

“Longevity brings new choices and new responsibilities,” said Regina Tan, CEO of Immortalize. “We wanted to create something that helps Singaporeans think ahead, talk honestly, and make smarter decisions together — without waiting for a crisis to start those conversations.”

Key Features of the Game Include:

• Three-generation gameplay to reflect real-life family dynamics

• Realistic scenarios tied to Singapore’s ageing policies and systems

• Secret missions that challenge players to weigh trade-offs and priorities

• Playable solo or with up to four players — suitable for individuals, families, and community groups

To encourage real-world action, every WOFI 2025 set includes a complimentary Lasting Power of Attorney (LPA) Form 1 certification, valued at SG$100 — giving players a tangible first step toward their planning journey.

Expansion Packs to Deepen the Experience

WOFI 2025 includes expansion packs that allow players to explore key elderhood planning topics in greater depth. For example, the Property Expansion Pack — developed in collaboration with Huttons Group, Singapore’s largest private real estate agency — guides players through scenarios involving inheritance, joint ownership, CPF housing policies, and other common property-related challenges faced by families.

Additional expansion packs will be announced progressively, each designed to address specific facets of the ageing journey and enrich the overall gameplay experience.

Supporters

WOFI 2025 is made possible with the support of:

• Huttons Group – Singapore’s largest private real estate agency

• Urgent Care Clinic International – A healthcare provider focused on preventive ageing and transitional care

• Emre Legal LLC – A law firm dedicated to accessible estate planning and family legal support

Their expertise has helped shape the content, realism, and impact of the game across multiple domains.

A Natural Evolution from WOFI 2023

WOFI 2025 builds on the foundations laid by Will of Fortune by Immortalize - 2023 Edition, Singapore’s first end-of-life and legacy planning card game. The original edition focused on breaking taboos around death and legacy planning by turning difficult topics into meaningful, interactive conversations.

This new edition expands beyond end-of-life matters to cover the entire elderhood journey — including preventive health, caregiving decisions, family dynamics, and intergenerational planning. It reflects the broader reality of what it means to prepare for a 100-year life, offering greater relevance, flexibility, and depth for players of all ages.

WOFI 2025 will be available from 9 August 2025 at:https://www.immortalize.io/will-of-fortune-by-immortalize-2025

For interviews or other inquiries, please contact: hiddi@immortalize.io

About Immortalize

Immortalize is a Singapore-based platform dedicated to making legacy and elderhood planning more accessible, less intimidating, and culturally relevant. Through content, marketplace services, and tools like WOFI and YEPPA — a digital concierge for elderhood planning — Immortalize helps individuals and families make informed decisions about ageing, so they can plan better, live longer, and age with confidence.

For more information, please visit https://www.immortalize.io

About Huttons Group

Established since 2002, Huttons Group（合登集团）is Singapore’s largest private real estate agency and has won numerous awards for innovative technologies and industry-first initiatives over the years.

In association with Savills, Huttons has more than 5,900 professionals marketing hundreds of local and international projects in over 10 countries.

As The Preferred Agency of Choice, it strives to provide the highest level of service to clients through vast knowledge across different market segments, and with empathy. Growing from strength to strength, Huttons is also expanding rapidly and extending its reach abroad, making it a seamless experience for clients to buy and sell properties globally.

For more information, please visit https://www.huttonsgroup.com

About Urgent Care Clinic International (UCCI)UCCI is a private medical clinic founded by Dr Cheah Si Oon, a specialist-trained emergency physician with over 19 years of experience in hospital emergency departments. Having seen firsthand the distress families face when forced to make end-of-life decisions during a medical crisis, Dr Cheah strongly advocates for early planning — giving individuals the time and clarity to make thoughtful choices about their care and legacy.

To support this, UCCI provides services such as LPA, AMD, and ACP guidance, as well as home-based medical support that honours patient preferences and dignity. In addition, the clinic offers longevity-focused wellness consultations and preventive care services to help individuals manage their health earlier and age with confidence.

For more information, please visit https://www.urgentcareclinic.sg

About Emre Legal LLCEmre Legal is a boutique Singapore law firm specialising in estate planning, family law, and mental capacity matters. Founded by Low Seow Ling — one of the first Professional Deputies and Donees appointed under the Mental Capacity Act — the firm brings deep expertise in supporting elderly singles, special needs families, and single parents. With her background in family disputes and as an Accredited Mediator, Low adopts a sensitive, practical approach to help clients create sustainable arrangements. “In our work, we often see how gaps in planning, particularly around mental capacity and family responsibilities, can result in unnecessary hardship,” said Low. “That’s why we’re supporting WOFI. We hope to normalise these important conversations and, through the game, help people experience the impact of their decisions. It’s a chance to uncover blind spots and reflect on areas that they may have overlooked in their planning and perspectives.”For more information, please visit https://emre-legal.com